Olaf Spinkel

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Olaf Spinkel - SEM Systems Development

  • Technical SEM developer at AweSEM with focus on SEO, PPC, affiliate and tracking systems, as well as eCommerce, customising Content Management systems, website monetisation and system automation.
  • Senior system developer at Tradedoubler, London (formerly The Technology Works, The Search Works’ sister company which was acquired by Tradedoubler in 2007).
    • Worked as part of development team that build the TD Searchware PPC bid management system
    • Google Adwords, Microsoft Advertising, Yahoo! Search Marketing API development
    • Data warehousing solution for PPC and ROI data used across TD Searchware
    • Extensive knowledge of PPC campaign management, optimisation, bid strategies, ROI and conversions tracking, data and reporting
    • Affiliate marketing and networks, building automated affiliate solutions and web site monetisation
  • Senior system and application developer at The Funding Corporation in Chester
    • Development of finance B2B point-of-sale system
    • XML integration with finance affiliates
    • Creation of client-facing loan application systems
    • Implementation of automated loan processing systems
  • Worked with clients such as Experian, Moneysupermarket, ASDA Finance, Carcraft, Welcome Car Finance, Approved Car Finance, Netcars and integrated hundreds of car dealers into B2B point-of-sale car dealership system
  • MSc / MBA Information Technology and Management, Keele University
  • BSc Economics and Computer Science, Keele University
  • Member of the British Computer Society (BCS)
  • Qualified Google Advertising Professional