Olaf Spinkel

Olaf Spinkel - SEM Systems Development

• Technical SEM developer at AweSEM with focus on SEO, PPC, affiliate and tracking systems, as well as eCommerce, customising Content Management systems, website monetisation and system automation.

• Senior system developer at Tradedoubler, London (formerly The Technology Works, The Search Works’ sister company which was acquired by Tradedoubler in 2007).
  • Worked as part of development team that build the TD Searchware PPC bid management system
  • Google Adwords, Microsoft Advertising, Yahoo! Search Marketing API development
  • Data warehousing solution for PPC and ROI data used across TD Searchware
  • Extensive knowledge of PPC campaign management, optimisation, bid strategies, ROI and conversions tracking, data and reporting
  • Affiliate marketing and networks, building automated affiliate solutions and web site monetisation

• Senior system and application developer at The Funding Corporation in Chester
  • Development of finance B2B point-of-sale system
  • XML integration with finance affiliates
  • Creation of client-facing loan application systems
  • Implementation of automated loan processing systems
• Worked with clients such as Experian, Moneysupermarket, ASDA Finance, Carcraft, Welcome Car Finance, Approved Car Finance, Netcars and integrated hundreds of car dealers into B2B point-of-sale car dealership system
• MSc / MBA Information Technology and Management, Keele University
• BSc Economics and Computer Science, Keele University
• Member of the British Computer Society (BCS)
• Qualified Google Advertising Professional