E-ink is a multi-national printer ink price-comparison site, and quite a mouthful! The group of E-ink sites provide users with the ability to compare prices of printer inks and toners from a wide variety of merchants. The end user can also use a selection of ‘filters’ to find exactly what they are looking for.
View the project: Ink catridge price comparison
what we did
We took the bull by the horns with E-ink and devised an international marketing plan that spanned the original monetisation strategy, SEO, PPC, Affiliate and more. With a plan in place we set to designing the front-end while developing the extensive back-end to manage multiple merchant feeds and power the ‘comparison’.