Alex and Alexa website build project | Built by AWESEM

Alex and Alexa

Founded in 2007 by Alex Theophanous and Alexa Till, has grown into a global style destination for kids, offering over 200 international fashion, sportswear and toy brands, from luxe institutions like Burberry and Chloe to niche labels from all over the world. The project involved the creation of the new Alex & Alexa life and style blog.

Alex and Alexa

The Objective

The primary objective was to produce a stylish but simple platform for Alex and Alexa to showcase their great content including blogs, imagery and video while at the same time linking to their social media channels.  What they wanted was a back-end user interface that would be super friendly and require almost no training for a new person and finally, they needed it in super quick time!

What we did

Taking the existing design we were quickly able to create a clean site with great administrator usability.  Using a variety of social media plugins we hooked up the site to Alex and Alexa’s social media channels and allowed for clear calls to action to the shop and other lead generation sources.  We dropped everything to meet Alex and Alexa’s deadline and had the whole thing up and running in just under a week!  Hosting was also a requirement and we went with WP Engine.  This turned out to be a great call as the site traffic tripled over night once their ‘baby prince George’ content started to get real attention.

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