Originally, Nordic Business Media had a news site about funds. It went on to buy a website with funds information on a subscription basis. The goal was to change the revenue model from a subscription base to an advertising model. The problem was that one site was in WordPress and the other was in .Net. Oh, and they also wanted to rebrand the news site with the brand of the .NET site. Confused? So were we!
What we did
First job was to get the .NET site put on to a sub-domain of the WordPress site and move the hosting to the same place. Next up was rebranding the .NET site with the WordPress site and bringing content from that site to the sub-domain. As WordPress and .NET don’t exactly speak the same language this was easier said than done. As the revenue model was changing we needed to alter the subscription elements but also allow fund managers advertising options on the site. Once all that was done we then moved the WordPress site onto a completely new theme template and customised this at some length. Hedge Nordic is a long term client of ours with big plans so watch this space!
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