Having a beautifully designed website for your business can create a great first impression when potential customers visit your site but looks aren’t everything and if your site isn’t functional, it’s not doing its job.
So, how can you use WordPress to attract more customers? Keep reading and we’ll share our top five tips:
Ensure Your Site is Search Engine Optimised
You might have the best website in the world but if people can’t find it, it’s not going to help your business. SEO dictates where your site falls in search engine rankings so it’s extremely important to do it and do it right. It can be time-consuming but it’s well worth the investment, and if you’re not sure where to get started then it’s a job your agency should be more than willing to assist with.
Start a Company Blog
Blogging is still wildly under-utilised by brands but it’s a fantastic way to produce evergreen content that keeps on directing traffic to your website long after it’s been published. Regular blog entries can ascertain your business as a market thought leader and are the ideal way to show your more human side, something that customers love to see.
Share Quality Content
If you’re selling goods or services online, your website is responsible for showing your products in the best light possible – this is the first time your customers will have seen what you have to offer so make sure you leave them with a winning first impression. Ensure your product photos are high quality and clear, your copy is compelling and you feature reviews and similar products on each product page to encourage customers to keep clicking through your portfolio.
There are a couple of plugins that we recommend to help you attract more customers through your WordPress site – and SumoMe is one of them. Installed on almost 400,000 websites, it’s used by the likes of AirBnB and comes bundled with plenty of handy features: a list builder that pledges to boost your daily email signups by 20%, a heat map that shows you where on your website your customers are clicking, and a sharing function that makes it simple for visitors to share your content with their own followers.
Utilise Social Sharing
With just a few minutes of set up you can install and configure a WordPress plugin that will automatically share your new website posts on your social media channels. If you have a great following on Twitter or Facebook but fail to see the same reach from your website this is a great way to tap into that social momentum and use these platforms to drive traffic to your website. 1-Click Retweet/Share/Like and Jetpack are two of the most popular options.
We hope you find these five tips helpful – don’t forget to comment below to let us know your favourite tip! For more information and a tailored quote about website design or ongoing support, don’t hesitate to get in touch via our Contact page.