You might think that your website design and marketing strategy are two separate areas of your business that won’t cross paths now or in the future and, if that’s the case, we urge you to reconsider. There are myriad reasons why your website design and marketing plan go hand in hand and we’re going to explore a few of the most important ones in today’s post.
Cohesion is Key
If you’re looking to redesign your website it’s always worth talking to your web design agency about your marketing plans for the present and the future. Knowing how you plan to promote your organisation on the web can give your agency insight into changes they can make to your site to help support any marketing campaigns you have planned.
Cohesion is key when it comes to brand recognition and nothing helps a potential customer remember your organisation than consistency across your website, social media platforms and online ads. Use a single colour scheme, set of fonts and logo across all online activities and you’ll boost your brand recognition to new heights.
Social Media Reigns
When it comes to online marketing, nothing beats social media at this moment in time. It’s personal, it’s direct and it’s immediate – it’s a consumer’s dream. Use social media integration on your WordPress site to keep the conversation going and bring the full power of social media to your website. There are plenty of plugins that can display your social media feeds on your site – speak to your WordPress design agency to see which they recommend.
Conversion is the Goal
The primary role of online marketing is to attract potential customers to your brand and bring them to your website. As they say, you can lead a horse to water but you can’t make it drink, and this is particularly true when it comes to marketing. You can attract hundreds of leads to your website but if they can’t find what they’re after and a lacklustre design makes your website a pain to navigate then they’ll be clicking away to a competitor in no time.
Follow through on the promises your slick marketing campaign makes with an equally eye-catching website design.
While there are plenty of other ways your marketing campaign and website design can benefit each other, the three points above are the first three we think you should consider when working with an agency to redesign your website. For more information about the ways AWESEM can help your organisation please don’t hesitate to get in touch with a member of our team today.