Application programming interface?
sounds complicated but we’ve got the t-shirt
There isn’t much you can’t do with an API these days and for that reason we’re huge fans. Whether it’s a simple maps mashup, integration of social networks like Flickr and Twitter or a full-on API-based monster machine then we’re in!
APIs are a great way to enrich your website with data and functionality. Picture this: you have a website selling airline tickets, you could use the booking.com API to get hotel data for the destination, the Google Maps API to plot it all on a map, the Upcoming.com API to show what events are on in the local area and the Amazon Products API to recommend travel guides for the destination – quite a site!
It might sound complicated but APIs can be fairly simple to implement. The true beauty of APIs is in their automation and low cost – apart from the initial build and occasional tweaks, APIs are usually a low maintenance affair.
There are literally thousands of different APIs available that can be used via XML, SOAP, Rest, JSON, CSV, Excel Spreadsheet, and a variety of other means in order to automate your processes, integrate third parties systems and add value to your website.
Please get in touch if you like to know more about how APIs could benefit your business.