You’ve got your brand new business website up and running and you want to make sure it reaches as many people as possible. Enter: marketing. Email marketing, social media marketing, SEO…there are so many elements to online marketing that it’s easy to get overwhelmed and not know where to start. Luckily, there are a number of WordPress plugins you can use that will help streamline the process and even automate some of the more basic tasks that would otherwise take up your precious time.
Plugins like Yoast SEO and Jetpack are already well-known for their marketing features and we definitely recommend looking into both of these options; after all, they’re so popular for a reason. However, in today’s post we want to shine the spotlight on a number of other WordPress marketing plugins that you might not have come across before.
Broken Link Checker
The Broken Link Checker plugin will monitor links in your posts, pages, comments and custom fields and flag any links that aren’t working or are missing images and/or redirects. Any broken links will be listed as notifications in your Dashboard so you can easily go in and resolve the issue.
If you’ve ever worked on or managed a marketing strategy then you’ll likely have utilised HubSpot, one of the web’s most popular pieces of marketing software. As well as their much-used software, they also have a free marketing plugin which assists in building email lists, generating and tracking leads, and monitoring analytics on your website.
All In One Schema Rich Snippets
After you’ve worked so hard to get your website onto the front page of Google for your chosen keywords, you want to make sure you’re maximising the impact your website has in the search results. A plugin like All In One Schema Rich Snippets helps your website stand out amongst competitors by displaying images, prices and other engaging information right there in the search results, encouraging users to click to see more.
Kanban Boards for WordPress
As we mentioned before, the life of a digital marketing manager can involve running multiple projects, strategies and campaigns at once. In short, it can get very complicated. Kanban Boards for WordPress will help you keep your focus where it needs to be, by allowing you to create organisational boards and timelines within the WordPress dashboard, so all of your deadlines, ongoing tasks and future projects can now be organised in one place.
Blog marketing is an area that’s often neglected in favour of more sales-focused campaigns, but your blog can be a fantastic asset to your marketing strategy if you know how to use it. Sumo helps turn casual blog readers into engaged customers through sharing features, analytics and list builders.
Albacross is a web-based B2B lead generation platform which enables businesses to identify and monitor the companies that are visiting their websites. The Albacross plugin in turn simplifies the process of integrating the tracking code with your WordPress website.
Using Albacross makes it possible to not only track the companies that are visiting your website but also get an in-depth overview of which pages your visitors are most interested in and how they interact with your site. What’s more, you’ll receive such information as size, revenue, industry, demographic, and contact details of the leaders at organizations showing the interested in your business.
Note: When installing new marketing plugins we do urge you to run a GDPR compliancy check in-office to ensure that the way features and services are utilised will comply with GDPR regulations after their introduction on May 25th 2018.