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Five WP Engine White Papers to Help Boost Your Business

White papers are a fantastic way to get tips and tricks on how to improve a wide variety of business elements – everything from responsive web design to top ecommerce tips. Best of all is that they’re written by experts with real world experience, so you know the information you’re getting can really make a difference. To help your business get the best results this summer we’ve chosen five white papers from WP Engine that will see your sales soar. So what are you waiting for? Get reading!

1. 10 Ecommerce Tips for Summertime Profit


With the sun shining and hoards of us heading off on holiday, the summer isn’t the most profitable time of year for e-commerce stores. It’s known as the slowest season of the year for businesses (with profits falling by up to 30%!), so this white paper from WP Engine will give you ten expert tips to maximise your summertime profit this year.

Topics covered include strategies to increase sales and long term forecasts to help you make your online store more profitable all year round, not just when the sun is shining.

Download it here.

2. 5 Reasons to Develop Your Web Empire on WordPress


Many moons ago WordPress was known as a platform for bloggers but times have changed and now some of the biggest corporations in the world run their empire through WordPress. With over 25% of the internet now powered by WordPress, there’s never been more proof that this CMS is the one to choose if you’re looking to dominate your chosen market.

This white paper takes a detailed look at how you can use WordPress to build compelling websites, free from the budget-busting costs that come with other platforms.

Download it here.

3. Fuelling Business Results with the WordPress REST API


The internet was awash with hype when the REST API was integrated into the WordPress core and now the dust has settled, a plethora of exciting uses have come to the forefront. The WordPress REST API can be used to completely rejuvenate your company’s online presence and just a few of the businesses that have already benefitted include the New York Times and Microsoft – so you’ll be in good company!

This white paper goes into more detail about the WordPress REST API and runs through a few of the innovative ways you can use the API to enhance your own business.

Download it here.

4. 11 Ecommerce Tips to Reduce Shopping Cart Abandonment


68% of all potential online shopping transactions end with shopping cart abandonment, which is a disheartening figure for those who are in the process of developing an ecommerce empire. However, research has suggested that up to 63% of these abandoned carts should be recoverable, which is why WP Engine have shared a white paper that outlines 11 things you can do to reduce shopping cart abandonment.

The tips they share include productive measures that will help you give your customers the best shopping experience, helping to boost sales and ensure repeat visits.

Download it here.

5. WordPress Security Best Practices


It’s a topic we talk about a lot here at AWESEM as we take security extremely seriously, so you shouldn’t be surprised to find us sharing a white paper about it! WordPress security is so important but security standards are always changing and evolving, so it can be tricky to stay up to date all the time.

This white paper from WP Engine lays out a list of WordPress security best practices that you can follow to keep your site as secure as possible. Topics covered include security misconceptions about WordPress, the primary culprits of security issues and how you can make WordPress core updates quickly and easily.

Download it here.