The Future Is Now
- 1.21 billion smartphones were shipped in 2022 according to Statista
- 165 million tablets sold in 2022
‘Mobile design’ describes our approach to web design, that makes sure your content is engaging, well laid-out and navigable, whether it’s accessed on a mobile, a tablet or a desktop PC.
So. We do mobile design to make sure your audience remains engaged with your content, business and message, however they find your site.
And how do we ‘do’ mobile design? There are two approaches: responsive and optimised.
- With responsive design, the design and layout responds according to the device used, whether it’s a smartphone, tablet or desktop.
- The responsive design approach is often employed when a site is created from scratch, with built-in adaptability for different devices and to make it future-ready.
- Responsive design uses fluid grids, fluid images and smart mark-up so that the content adjusts to the screen resolution.
- A second, parallel site is developed specifically for different devices, e.g m.facebook.com.
- Device-specific layout, navigation and functionality features, all included to maximize the user experience on that specific device.
- Usually applied where a new, mobile- or tablet-specific version of an existing site is required. The original site has often been designed with the desktop environment in mind, but needs optimising for the mobile context.
What’s the best mobile design?
- Ideal for sites with simple content and lower levels of functionality – corporate/brochure sites, blogs
- Minimal maintenance – any update will apply across all formats, therefore needs only be done once
- Higher initial demand on resources and set up costs, lower ongoing maintenance costs
- Challenging to retrofit – it may be more effective to consider a redesign
- Overall increased ongoing resource
- Ideal for complex sites with varied content and complex functionality
- Increased maintenance requirement – updates need to be duplicated across different versions