Image Optimisation
Image optimisation is an important factor in both SEO and the speed and peformance of your site. We can help you with the tools and best practices for ensuring images are optimised across your site.
Reasons to Optimise Imagery
Improves Page Load Speed
Non-optimised images are the leading cause of slow pages. There are huge amounts of studies showing the quicker the page, the more time people will spend on your site and the better the results.
SEO Improvement
Search engines like high performing sites. It is that simple. Fast, secure, optimised sites will perform better in the rankings.
Conversions
The better your site is performing, the more likely Users are to spend time on the site, driving leads and conversions.
Enhanced User Experience
The better the UX on your site, the longer people will spend on it. Faster, optimised sites will improve the experience for anyone using your site.
Tips for Image Optimisation
File Type
Balance image quality with optimisation
Compress Images
Minimise the size of images without affecting quality
Add Alt Text to Images
Vital for SEO, UX and accessibility
Optimise Image Names and Descriptions
Keep them SEO friendly
Tools and Metrics
We use a variety of tools including Google Page Insights to ensure your site is performing in the best way:
Let’s work together!
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