FRADS already had an identity and wanted their new site to be true to their brand guidelines. Key was also a user friendly content management system. Like so many of our clients, FRADS didn’t want to have to be calling up the guys who developed their site every time they wanted to change an image or put up a blog post.
What we did
Each design project is different requiring different skills. Sometimes in our discovery phase we are finding out about our client’s core values, business aspirations and competitor set. At other times, our clients already have a known brand and our job is to bring this to life in an online environment. This is what we did with FRADS with the additional goal of making sure that everything they wanted to manage on the site was totally within their capability.
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