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How to Unify Facebook and WordPress


Facebook continues to reign supreme as the largest social network in the world, with over a billion active users and more joining every day. Marketing your business on Facebook is a fantastic way to connect with millions of potential customers and establish your brand as a voice of authority within your industry but it can be tricky to get started if you aren’t experienced at social media marketing. To help make things simpler while you find your feet, today we’re sharing five ways you can connect your WordPress website with Facebook.

1. Facebook Instant Articles for WordPress

We wrote about this in some detail earlier this year so that post will be the perfect place to get started. In short, Facebook Instant Articles uses technology from the Facebook mobile app to load your content ten times faster on mobile devices – it’s a great way to secure a larger audience if you post regular content on your site.

2. WordPress Login with Facebook

A great way to encourage engagement on your WordPress site is to create a sense of community, allowing readers to leave their feedback on your posts and discuss the content with you. Creating an account to leave a comment is enough to put most site visitors off but you can install a handy plugin that will let users log in using their Facebook details, making the whole process much quicker and more straight-forward for everybody.

3. Facebook Remarketing

If you want to use Facebook ads to drive more traffic to your WordPress site, you’ll want to look into remarketing. The process uses data to show your ads on Facebook to those who have already visited your site, helping to boost your online presence and advertise your site to those who have already shown interest.

4. Facebook Pages Plugin

Rather than solely focusing on how Facebook can help your WordPress site to grow, why not look at how WordPress can help your Facebook Page grow? Installing the Facebook Page plugin will only take a couple of minutes and it will allow visitors to like your Facebook Page without ever leaving your website.

5. Facebook Analytics

Your Facebook Page comes with a handy insights dashboard that provides detailed analytics about each post you make on your page. Monitoring engagement rates and keeping an eye on the amount of clicks viewers make to visit your website is a great way to see how well your content is performing – if it’s lower than you’d like, keep tweaking your strategy until you see the desired results.