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WP Engine Acquires StudioPress

Yesterday WP Engine announced that they have acquired StudioPress, the WordPress theme authors who brought the Genesis framework to life. As you might be aware, Genesis is the most popular theme framework for WordPress and StudioPress’ flagship theme, along with the rest of their product catalogue, were previously owned by Rainmaker Digital LLC.

WP Engine were excited to share the news on their blog, confirming the details of the StudioPress suite for WordPress:

  • Genesis – the world’s most popular WordPress theme framework combining design, layouts, SEO, performance, interoperability/modularity and support. It offers important benefits such as allowing brands to switch safely and easily between themes, even when doing so at scale. The framework also allows brands to incorporate new technologies more simply.

  • StudioPress Themes – a collection of over 60 professionally designed, SEO-optimized, mobile-responsive themes built with Genesis that support a number of vertical use cases.

So what does this mean for existing WP Engine customers? The good news is that WP Engine fully intend to make both Genesis and the rest of the StudioPress themes free to all existing customers. They understandably don’t have a concrete date yet as they’re still working through the integration phase of the acquisition but have suggested that from this autumn Genesis and all other StudioPress themes will be included in WP Engine plans at no extra cost.